Blog | Anxious To Matter

Negative SEO Attacks: What They Are and How to Protect Your Website

At a glance: Negative SEO attacks aim to harm website rankings using unethical tactics. Common attacks include toxic backlinks, content scraping, and site performance sabotage. Monitoring traffic, backlinks, and site speed helps detect these attacks ...

SEO Practices That Can Harm Your Website and How to Avoid Them

At a glance: Overusing keywords leads to penalties. Focus on natural use and user intent. Too much SEO (like excessive links) can hurt rankings. Keep it balanced. Duplicate pages confuse search engines. Ensure unique content ...

Does Google Support Using AI-Generated Images For Website

At a glance: AI-generated images offer cost and time efficiency for website owners. Google’s stance is neutral but emphasises quality, originality, and relevance. Copyright and trustworthiness are key concerns with AI visuals. Best practices include ...

Preparing Your Website for Successful Link Building

At a glance: Website Optimisation is Key: Ensure your site is technically sound and user-friendly to attract quality backlinks. High-Quality Content: Create valuable, engaging content that resonates with your audience to encourage linking. Expert Audits ...

SEO Migration: Why Is It Critical To Your Website Redesign

At a glance: Prevent Ranking Drops: Protect your search engine rankings during a redesign. Maintain User Experience: Keep smooth navigation and fast load times. Avoid Broken Links: Prevent 404 errors and SEO penalties with proper ...

Why Image Optimisation is Crucial for SEO Growth?

At a glance: Optimised images boost website performance, leading to better user experience and SEO rankings. Search engines favour websites with optimised images, as they help with faster page load times. Image relevance, Alt text, ...

Mobile Optimisation: A 2024 Perspective

At a glance: Over 63% of web traffic comes from mobile devices, emphasising the need for mobile-optimised websites. Google prioritises mobile-friendly sites for search rankings, making mobile optimisation essential for SEO success. Slow-loading mobile sites ...

Importance of Good Communication With Your Digital Marketing Agency

At a glance: Builds trust, fosters collaboration, and ensures alignment with business objectives. Poor communication can lead to wasted resources, misaligned strategies, and missed chances for growth. A communication strategy that prioritises transparency and regular ...

On-Page SEO Essentials: Why It’s Important and How to Perfect It?

At a glance: Understand the importance of clear communication with search engines to drive organic traffic. Learn the distinct roles of content optimisation and external reputation-building. Dive into essential on-page factors like title tags, meta ...

Competitor research for digital marketing

Know Your Competitor Before Starting Digital Marketing

At a glance: Knowing your direct, indirect, and related competitors helps focus your analysis effectively. Learn from your competitors’ strengths and weaknesses to refine your own marketing strategy. Tools like Ahrefs, SEMRush, and Sprout Social ...

The Crucial Role of Google Business Profiles in 2024

At a glance: Stay Updated: Regularly update your Google Business Profile to ensure accurate information and improve local SEO. Engage Customers: Utilise features like reviews, posts, and direct messaging to foster customer engagement and trust. ...

Reasons Why Brands Fail at Link Building: Top Mistakes and How to Avoid Them

At a glance: Common Mistakes: Poor content quality, irrelevant links, neglecting outreach. Solutions: Create valuable content and ensure relevance in ethical Benefits: Improve SEO and boost website authority. Did you know that businesses that ...

Mid-Year SEO Review: Key Changes, Trends, and Updates in 2024

At a glance: Enhanced User Experience: Top-ranking pages load faster and provide a superior user experience. Evolving Content Strategies: Less emphasis on keyword density, more on content quality and relevance. Schema Mark-up Utilisation: Increased use ...

The Power of Interactive Websites for Your Business Success

At a glance: Boost Engagement: Quizzes, polls, and infographics keep users on your site longer. Improve User Experience: Seamless navigation, responsive design, and fast loading times. Increase Conversions: Interactive demos and chatbots guide users to ...

Why Does Your Business Need a Blog?

At a glance: Boost SEO and Traffic: Improve search rankings and drive traffic with fresh, keyword-rich blog content. Establish Authority: Build credibility and trust by sharing industry insights and expertise. Engage and Build Community: Foster ...

In-House vs. Outsourcing to a Digital Marketing Agency: What’s Best for Your Business?

At a glance: Cost-Effective Expertise: Agencies offer specialised skills and flexible contracts, often more economical than building an in-house team. Scalability and Flexibility: Agencies adapt quickly to changing market conditions and business needs, ensuring the ...

What Are Core Web Vitals and How To Improve Them - Anxious To Matter

What are Core Web Vitals & How to Improve Them?

At a glance: Core Web Vitals are Google’s metrics for evaluating website performance, focusing on loading speed (LCP), interactivity (FID), and visual stability (CLS). LCP (Largest Contentful Paint) should load the largest content element within ...

Why Every Website Needs a Strong Internal Linking Structure

At a glance: Improves search engine crawling, indexing, and page rankings. It eases navigation, reduces bounce rates, and keeps users engaged. Encourages exploration of related content, increasing session duration. Ensures all pages are found and ...

Local SEO in 2024: Strategies to Dominate the SERP

At a glance: Claim and optimise your Google Business Profile to ensure accurate information and enhanced visibility in local searches. Craft location-specific content tailored to the needs and interests of your local audience, boosting engagement ...

The Future of SEO in 2024 -- Anxious To Matter

The Future of SEO: Latest SEO Trends to Be Across In 2024

At a glance: AI tools can help you make super cool content that ranks well in search engines. They can save you a lot of time and hassle, too! Voice search is on the rise. ...

Google SGE And Generative AI In Search

At a glance: Google’s Search Generative Experience (SGE) revolutionises search by integrating generative AI into the search results page. SGE enhances search interactions by improving information retrieval speed. While still in Google Labs, SGE undergoes ...

E-E-A-T: The SEO Game-Changer You Can’t Afford to Overlook

At a glance: Prioritise E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) for SEO success. Craft high-quality content, earn backlinks, and engage users to enhance credibility. Embrace E-E-A-T principles to elevate your website’s visibility and reap the ...

Topical Authority: The Key to Conquering the Digital Landscape in 2024 and Beyond!

At a glance: Topical Authority is a powerful SEO strategy that can help SMEs establish themselves as thought leaders in their niche, attract qualified leads, and achieve long-term success. A content strategy that will focus ...

Can AI-driven content enhance SEO performance?

At a glance: Digital marketing is all about staying ahead, especially with Search Engine Optimisation (SEO). It’s like a project that leads businesses to success online. As technology advances, so do our methods. That’s where ...

SEO – it’s still the biggest deal in digital.

For the past decade or so, Search Engine Optimization (SEO) has played a pivotal role in the growth of online businesses. Even today, SEO remains a crucial aspect of digital marketing strategy. Essentially, SEO refers ...

Cast the net wide and then reel it back in.

Growing your business organically requires a significant investment of time and patience. However, the ultimate rewards make the arduous journey worthwhile. The competitive nature of the business world necessitates the need for cost reduction and ...

Don’t underestimate the importance of cyber security and insurance.

A must-read for individuals engaged in providing services, selling products, or preparing to launch their online ventures: Undoubtedly, one of the most exhilarating experiences a business can encounter is the moment it unveils its website, ...

Mobile search results are different to standard web search results.

Acknowledging the undeniable shift towards mobile usage, businesses must prioritise their presence in mobile search results to reach their target audience. It is crucial to recognise that desktop search results differ from mobile search results. ...

End-to-end digital strategy really does matter.

In the realm of digital marketing, success requires a comprehensive approach that encompasses the entire journey from start to finish. It is not enough to simply understand your business; you must also grasp where potential ...

There’s content and then there is content.

The enduring theory that ‘content is king’ remains as relevant as ever in the dynamic realm of digital. When it comes to executing effective digital strategies and establishing a strong brand presence, user-generated content that ...

Servicing your loyal customers over time is key.

Email marketing and database building are two essential components of a successful business strategy, just like a perfect pairing of spaghetti and meatballs. The importance of building a robust database cannot be overstated, as it ...

The Best Advertising Platforms for Your Business.

In early 2020, Australia was confronted with the devastating potential of COVID-19. At that time, little was known about the impact it would have on the world, its people, and its economy. As the pandemic ...

Don’t just have a presence, make some money!

Social media has revolutionised the way we connect with others, allowing us to effortlessly reach friends, colleagues, and acquaintances from anywhere in the world. Platforms like TikTok, Facebook, Instagram, Snapchat and X (formerly Twitter) have ...

Hello Siri? Hello Google!

The landscape of how consumers search for products and services is constantly evolving. What was once seen as a mere gimmick, saying “Hello Siri” to your iPhone, has now become a mainstream phenomenon. The rise ...

Google’s Highly Anticipated Core Algorithm Update

Google’s core algorithm updates for the year 2023 have sent ripples of excitement and anticipation throughout the digital landscape. As the search engine giant continues to unveil its latest iteration, industry experts and webmasters are ...

Thinking about the direction of your design will lead to higher conversion rates.

In the ever-evolving digital landscape, the importance of creative thinking and direction in design cannot be overstated. Gone are the days when websites could simply look aesthetically pleasing and have on-point branding. In today’s competitive ...

Lead conversion is as important as lead generation.

Lead generation is a crucial aspect of any business, as it involves attracting potential customers to your products or services through various campaigns and digital efforts. However, simply generating leads is not enough. It is ...

How J.K. Rowling Wrote Herself Into The History Books

Creating one of the most successful and globally acclaimed book series and film franchises in his-tory is no mean feat, especially with hardship and struggle plaguing everyday life. But in bringing Harry Potter to the ...

The Man That Was Bigger Than Life Itself

Never has the game seen a player do the impossible time and time again. Considered to be one of the greatest sporting athletes of all time, Michael Jordan is certainly regarded as the greatest basketball ...

The Long Journey To Freedom

Considered to be one of the most influential characters of all time, Nelson Mandela defied the odds growing up in a heavily oppressed South Africa, achieving what could only be deemed as revolutionary. Mandela was ...

Terminating His Competition

Envision this: you’re born two years after World War II, deep in conflict-stricken Austria. You’re raised in a strict, abusive, Nazi-influenced household. Determined to escape, you move to a foreign country where you learn the ...

A Singer, A Dancer, A Battler

Dame Olivia Newton-John (born 26 September 1948) is an English–Australian singer, songwriter, actress, dancer, entrepreneur and activist. She is a four-time Grammy Award winner who has amassed five number-one and ten other top-ten Billboard Hot ...

Running On Greens

Shortly before his 40th birthday, Rich Roll found himself 50 pounds overweight and struggling to climb a flight of stairs. Realising he needed to make changes, he adopted a vegan diet, began training, and 2 ...

A Teenager Who Inspired The World

At 18 years of age, most kids have graduated high school and are embarking on their next milestone in life; whether that be university, work, or travel. They’re biggest worries would include uncertainty around their ...

No Longer Hiding Behind A Mask

Jim Carrey has become a famous household name! Most of us know the actor/comedian Jim Carrey as playing outrageously quirky and funny character on our screens. Carrey gained huge success in the entertainment industry, but ...

The Face Of Australian Spirit

In the 1980’s, the world knew very little about the paradise we call home. Our international neighbours had been vastly underexposed to the ‘land down under’; until Hollywood’s ‘Crocodile Dundee’ consumed television sets globally. Although ...

A Spirit That Couldn’t Be Restrained

Eddie Jaku is a Holocaust survivor. He survived the Auschwitz concentration camp and seventy five years on since the liberation he says that he will never be able to “forgive or forget” the horrors he ...

Taking A Wrecking Ball To Comedy

When going into a comedy performance, audiences expect to receive a particular personal experience from the show. Whether it be happy tears streaming down their faces, roars of infectious laughter or multiple fits of giggles ...

Breaking Into Beauty

Door closes. Breath. Bag on chair. Breath. Clothes on floor. Breath. Cool breeze on naked body. Breath. Sucking in of the stomach as you self-consciously look in the mirror. Breath. Quick look at the door, ...

A Passion For Health

A life of a working model always seems so glamorous. Working on location shoots, wearing the most beautiful clothing and having some of the best glam teams in the world. The sacrifices and genuine push ...

Life Isn’t A Sprint, It’s A Marathon

In September, 2011, Turia Pitt had entered herself into a 100km ultra-marathon race through Western Australia’s Kimberley region. In preparation for the race, she went through all the appropriate measures. Extensive field training, countless hours ...

Turning His F1 Racing Dream Into Reality

Calan Williams won the Australian Formula 3 at seventeen, emerging from his humble beginnings and establishing himself as a strong candidate for competing at the most elite level. But it soon became apparent that in ...

Kicking Goals

When an act of terrorism injures and claims the lives of innocent people, the air fills with a sense of sadness, empathy and frustration. If one of the victims is a national hero, admired and ...

From Model To Role Model

Taryn Williams first made a name for herself as a model, beginning her career at the tender age of 15. Whether it was because of this early taste of professional success, or she was always ...

A Healthy Dose Of Inspiration

Within the world of health and fitness, the name Kayla Itsines is not just familiar, but also huge cel-ebrated. With her empire now well-established, consisting of a hugely successful app, a website packed with workouts, ...

A Vision That Couldn’t Be Jailed

Anyone with a passion for fashion or Martin Scorsese films will have heard of Steve Madden, the American icon who built a multi-billion dollar shoe brand and featured as a key figure in Hollywood’s ‘Wolf ...

The One-Handed Drummer

Best known as the drummer of one of the world’s best selling rock bands Def Leppard, English drummer Rick Allen continues to perform to this day with global album sales of over 100 million. Already ...

Transforming A Tragedy Into A Beacon Of Hope

Making an impact in this world takes something special. Making an impact after your time on Earth is over takes something extraordinary – and that’s exactly what 29-year-old Martyn Hett was. Not because he broke ...

Digital Insights Start Now

Enquire Today

Melbourne Head Office

40-42 Boundary St, South Melbourne VIC 3205

Phone: 1300 780 471
Email: [email protected]

You Can Do This