Hello Siri? Hello Google!

The landscape of how consumers search for products and services is constantly evolving. What was once seen as a mere gimmick, saying “Hello Siri” to your iPhone, has now become a mainstream phenomenon.

The rise of voice assistants such as Google voice search, Amazon Echo, Siri, and Microsoft Cortana has transformed the way people search on their smartphones and tablets. Increasingly, individuals are opting to use their voice rather than the hassle of typing on their phones. The convenience of this new method has made typing on a phone seem inconvenient by comparison.

One intriguing aspect of voice search technology is the interconnectivity between different devices. Voice search queries tend to be more conversational and longer than traditional keyword searches. This aligns with the modern SEO practice of targeting longer-tailed keywords, which improves the likelihood of users finding the solutions they seek.

The ultimate objective of this emerging voice search trend is to deliver the best results for users on the go. These devices aim to provide easily recognizable, concise, and relevant content to searchers. To take advantage of this trend, businesses should focus on creating and optimizing their Google My Business listing to ensure that their local information is easily accessible. Additionally, developing on-the-go friendly content such as frequently asked questions (FAQs) and implementing support or chat functionality can greatly assist users in finding the information they need.

As user behavior continues to evolve, businesses must adapt to ensure they can be found in this changing landscape. Embracing the opportunities presented by voice search is a reason for excitement and a chance for businesses to reach a wider audience.