ATM Beliefs

‘Anxious To Matter’ is a famous quote from the movie Pearl Harbour: “Not anxious to die sir, just anxious to matter.” It captures the emotion that an entrepreneur or business owner feels when launching into battle with the intention of achieving something important. Facing a daunting challenge… up against the odds, backing oneself against everyone else in the market. We believe that harnessing the feeling of sheer desperation for importance is a key ingredient to what can be an extraordinary outcome. ‘Fear of failure’ propels success so if you’re throwing everything on the line… do it properly. Be bold, brave and different. Make a difference and matter.

Core Values

Our clients usually refuse to be ‘run of the mill’. They want their brand and marketing (business or personal) to disrupt, matter and make noise within their industry. Therefore, we believe that the ‘bang for buck’ we deliver during that process is a significant factor. We don’t target super-brands; we place huge importance on SME’s (with small budgets), or talented start-ups who plan to grow their products and services online. Our collective experience and authentic passion for turning ‘small players’ into ‘big players’ is innate and drives us daily. Brand building, lead generation, optimised sales, growth and exposure can make or break a business, and our bespoke team thrives in providing these tailored solutions.

Our History

Anxious To Matter is a collaboration of both ‘new school’ digital marketing specialists and ‘old school’ experienced business optimisation heads who have been in industry for two decades. As a new division of Aspire Media Group (AMG) trading as Anxious To Matter (ATM); our journey includes what was formerly a group of digital entities that are now consolidated under ATM. We previously worked closely with Saatchi & Saatchi on the digital rollout of many ‘super-brand’ campaigns and platform creations, most involving lead generation and aggressive online growth. One client platform still generates over $30M per annum today.

In addition, our team co-owned AT2 Casting, an entity that pioneered the creation of the world’s first SaaS platform that became an integral part of the Australian entertainment industry as over 95% of Australia’s talent agencies adopted the software. AT2 grew to become the largest player in the Southern Hemisphere within its market during that time. As part of this group, from 2005 our digital team expanded and led the creation of various member-based subscription and micro-transactional platforms for the wider industry such as medical, automotive, HR, manufacturing and hedge fund trading integrated with the likes of Bloomberg.

ATM has evolved into a bespoke, agile front-end team with a large back-end delivery capacity with the backing of AMG; a nationwide company employing over 70 Australian based staff members – also with many businesses success stories under its belt. Given our collective history and passion for business, we are well positioned to make sure your business reaches its full potential using today’s best-in-breed strategy, content and technology.

Rich Internet App Award

The Anxious To Matter team was awarded by Adobe as the best Rich Internet Application way back in 2006. So it’s fair to say we have been developing Business Apps for a very long time. Although Apps are a key part of the digital industry, throughout our journey we have reinvented ourselves to become lead generation and digital marketing focused.

Innovation Awards

AusIndustry awarded ProTalent, ProMusic and ProFitness (some of our projects) a globally recognised innovation grant for creating the world’s first ‘do it yourself’ professional self-marketing platform for talent, artists and fitness professionals. AusIndustry also deemed many of our projects as innovative and eligible for further technology innovation grants. ATM has taken the learnings of entering 23 countries via these marketing platforms and now apply the philosophies that worked to all SME’s and brands that wish to grow online.