Project Synopsis

The AT2 Casting System, founded and led by Brad Hayden, was developed in 1996 as the world’s first online entertainment Industry B2B solution that facilitated real workflow online in the very early stages of the internet. AT2 Transformed an industry by changing an arduous workflow that involved print, couriers, faxes and manual processes within the Industry, extending over days, into a streamlined process facilitated in minutes. The business and database extended from Models to all types of talent including actors, dancers, extras, child talent and other performers to encompass the whole Industry; collectively covering thousands of clients and 100’s of thousands of talent across the key English speaking cities of the world. AT2 Casting continues to be developed and expand its reach and capability – a true success story from invention through to digital market dominance.

Key Accomplishments

The Design and User Interface in a system of this scale and Industry importance was key to the success of the project and the unique and varied skill sets used to develop this system make Anxious To Matter a unique company capable of complicated and difficult digital solutions, massive database growth and management IP. The digital solution for this project has achieved notable successes, including:

  • One of First successful B2B (Business to Business) Internet solutions in the world.
  • Transforming a whole Industry into a different way of operating within 2 years of inception.
  • Maintaining Market share as the leading online casting system in Australasia to this day through digital strategy and search engine prominence.
  • Winning an Adobe Design/Development Award for the development of a Booking System for the Industry.

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