Project Synopsis

ProFitness Sites provides an end-to-end online solution targeting sportspeople and athletic talent. The platform offers talent the ability to take ownership of their personal brand online through creating their very own website, specifically targeting the needs of all kinds of sporting talent. Used as a mandatory education tool in programs such as the VFA, ProFitness Sites provides its members the tools for lead generation, more online bookings and conversions and more revenue, and to help fund their career through eCommerce facilities and the ability to sell products, the opportunity to be present to industry leaders, global super-brands and more.

Key Accomplishments

Anxious To Matter has grown this platform offering a fully comprehensive solution across all aspects of the digital environment, from initial strategy, branding and design, wire-framing, website design, website development, content marketing, attribution marketing, conversion rate optimisation (CRO) as well as ongoing feature releases. The ProFitness Sites Platform is built using a variety of the latest front and back-end technologies, and is built to facilitate complex business requirements such as an exponential number of new and simultaneous members, exclusive reseller and partner areas, eCommerce (both for the overarching system and individual sites), ever-evolving and interchangeable new designs and more. With engaging user content and a state-of-the-art backend platform, Pro Fitness is an exceptionally search-engine friendly website that allows for organic lead conversion and lead generation.


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Melbourne Head Office

40-42 Boundary St, South Melbourne VIC 3205

Phone: 1300 780 471

Nationwide Locations Phone: 1300-780-471


U26/75 Buckland Street,
Chippendale NSW 2008

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1/159 York Street,
Subiaco WA 6008

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4/23 Stratton Street,
Newstead QLD 4006

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40-42 Boundary St,
South Melbourne VIC 3205

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