Project Synopsis

The Emirates Unlock Europe interactive digital marketing campaign ran nationwide in a bid to build a customer database of potential customers interested in first-class global travel. Users took an online journey through 22 European destinations answering questions at each European pit-stop. Users who successfully answered each of the questions were eligible to win a trip for 2 – first class around the world to 22 destinations.

Key Accomplishments

Anxious To Matter planned, created, built, deployed, hosted and maintained the Unlock Emirates end-to-end digital marketing campaign. The objective was to invite users into an authentic online European experience and give them a taste of European travel. Using clever design architecture and merged content, we were able to engage a staggering number of potential customers and convert them into new database entries for Emirates.

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