March 2019 Core Update: What it means for your brand & local business?

April 10, 2019 BY

On March 12, 2019, Google released a major update to its search algorithm worldwide, and suddenly there were tremors in the rankings of most websites – with some losing ground and some reporting gains. The ...


Don’t underestimate the importance of cyber security and insurance.

March 7, 2019 BY

A must read for anyone providing services, selling or about to launch online: One of the most exciting experiences you go through as a business is when you are about to launch your website, app ...

Mobile search results are different to standard web search results

February 15, 2019 BY

Don’t ignore the elephant in the room. You need your business to appear in mobile search results because more than half of your potential customers are already there waiting for you. Desktop search results are ...

End-to-end digital strategy
really does matter.

January 27, 2019 BY

Just like anything in life, one needs to follow through from start-to-finish to be successful. Digital marketing is no different. Knowing your business is one thing, but discerning where potential customers start and finish is ...

Cast the net wide and then
reel it back in.

November 4, 2018 BY

Growing your business organically takes time and patience. The end goal is worth the wait and the reason why it is an arduous process is due to the competitive nature. Everyone wants to minimise costs ...

There’s content and then
there is content.

October 16, 2018 BY

The theory that ‘content is king’ is evergreen in the world of digital. User-generated content that is engaging, captivating and relevant is a huge recipe for success when trying to execute successful digital strategies and ...

Servicing your loyal customers
over time is key.

September 4, 2018 BY

Email marketing and database building go together like spaghetti and meatballs – they need each other. Building your database is crucial to your businesses’ long-term success. Email marketing is a powerful tool that can leverage ...


Don’t just have a presence,
make some money!

August 21, 2018 BY

Social media is a fun way to connect with friends, colleagues and acquaintances whether it be locally, nationally or globally. Facebook and Instagram, Snapchat and Tinder – whatever the platform may be, connecting has never ...


Hello Google.
Welcome to 2018.

July 22, 2018 BY

The way that people are searching for your products or services is forever changing. ‘Hello Siri’ is no longer just a gimmick that comes with your iPhone. Google voice search, Amazon Echo, Siri or Microsoft ...

Thinking about the direction of your design will lead to
higher conversion rates.

June 28, 2017 BY

If you are going to go the effort to invest in the design of a website, newsletter or an ad, make sure there is creative thinking and direction behind it. In the current digital landscape, ...

Google March 12 Core Update

SEO – it’s still the biggest
deal in digital.

May 30, 2017 BY

For the past 5-10 years in digital, Search Engine Optimisation (SEO) has been the biggest driving force behind the growth of businesses online. This is still the case. SEO is the process of generating organic ...

Lead conversion is as
important as lead generation.

April 28, 2017 BY

Lead generation is an extremely important for any business and having potential customers interested in your products or services after investing in different campaigns and digital initiatives is a great start. However, this is just ...

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