SEO – it’s still the biggest deal in digital.

For the past decade or so, Search Engine Optimization (SEO) has played a pivotal role in the growth of online businesses. Even today, SEO remains a crucial aspect of digital marketing strategy. Essentially, SEO refers to the process of driving organic, unpaid traffic to a website through the Google search engine. Its significance cannot be overstated, and if you are wondering how to leverage this for your business, you are asking the right question.

The key to success in the digital realm lies in striking the perfect balance between high traffic and interest while keeping costs and investments low. This is, of course, easier said than done, which is why SEO should be regarded as your long-term ally.

But how does it actually work, and how can you rise to the top quickly?

Google does not make SEO a walk in the park for any business. Its comprehensive algorithm comprises over 300 factors, making it a challenging feat for enterprises to crack. Why is it so fiercely competitive, you may ask? Consider it from Google’s perspective. Clicks on organic listings do not generate any revenue for the company, as they are not paid advertisements. To counterbalance this, Google offers a service called ‘Google Ads,’ which allows advertisers to secure top positions on the search results page by paying per click. This advertising platform is Google’s cash cow, raking in nearly $224 billion in revenue from Google Ads in 2022 alone.

While paying Google for those coveted spots can help you reach the top quickly and serve as an effective initial strategy to generate traction for your business, it is not a sustainable long-term solution. Instead, SEO is the limitless expanse you should set your sights on.

To embark on an impactful SEO journey, it is crucial to create user-friendly content that is both fresh and regularly updated. This content should incorporate the keywords or phrases that you want to be associated with when potential customers search for your products or services on Google. However, while content and keywords are important, the true key to achieving search engine dominance and establishing a presence in your industry lies in filtering out as many of the 300+ factors of Google’s SEO algorithm as possible.

A core component of Google’s Rating Guidelines falls under E-E-A-T. Experience, Expertise, Authoritativeness and Trustworthiness. These 4 variables are crucial for any websites SEO. The first ‘E’, Experience, has been recently introduced by one of Google’s Core Algorithm Updates over the past year, which emphasises its very clear importance in modern SEO.

SEO isn’t a short term play, and can’t be done without expert help. That’s where ATM can help. Get in touch with us today.

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