Lexus – Anxious To Matter

Project Synopsis

The new Lexus.com.au is considered to be one of the premier sites ever produced in Australia. Anxious To Matter provided end-to-end digital marketing and cloud services from the initial site conception through to its online launch. The scope of this project covered Strategic planning, Information Architecture, System Documentation, Site Maps, Interactive Wireframes, Usability Reviews, 100% Web Development, Server Deployment & End-To-End Attribution Marketing.

Key Accomplishments

Online conversions increased substantially equating to revenue through a tailored attribution marketing strategy. The key was to bring the 150+ subsections to the front of the site, thus providing faster access to content and the many microsites that sit within the master website structure. As the new site encompasses sophisticated functionality, rich media files, images & complex sales information, creating a site that provides easy access yet is still visually impacting can be difficult. Content loads at lightning speed, usability has improved and all internal subsections are brought forward to the homepage using the latest coding technologies.