Project Synopsis

Engine Swim is one of the fastest-growing swimming brands in the world. Having enjoyed a cult following since opening its doors only 7 years ago, Engine now boasts an ever-evolving product range selling in over 60 countries worldwide. Their system provides a user-friendly eCommerce solution, integrated with a powerful business management platform; facilitating comprehensive reporting, CRM & EDM tools and more. On the front-end, the website provides an engaging user experience. The combination of an excellent front and back end allows for Engine to have prominence in key search engines and a high conversion rate of users to customers.

Key Accomplishments

Anxious To Matter provided the complete cloud eCommerce strategy, from initial concept, to wire-framing, design and development, as well as all aspects of the creative for the Engine online solution. Their online experience provides intuitive and user-friendly eCommerce and validates the strength of the Engine brand, whilst being fully-responsive across all devices. The build and design of the site also caters for strong conversion rate optimisation (CRO) testing to continuously generate a better result out of the website’s traffic.


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Melbourne Head Office

187 Ferrars Street Southbank, Melbourne 3006

Phone: 1300 780 471

Nationwide Locations Phone: 1300-780-471


U26/75 Buckland Street,
Chippendale NSW 2008

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1/159 York Street,
Subiaco WA 6008

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4/23 Stratton Street,
Newstead QLD 4006

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187 Ferrars Street,
Southbank VIC 3006

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