ATM Beliefs

Our brand captures the emotion that an entrepreneur or SME feels when in the heat of battle whilst trying to achieving something important. Usually facing the daunting challenge of having to beat world-class competition. We believe that harnessing this sheer anxiety for success can be a key ingredient in creating extraordinary outcomes. For some, the fear of failure is inhibiting. For others (the fearless), fear of failure… when utilised correctly… propels success. That’s why at Anxious To Matter, we believe that if you’re throwing everything on the line… you need to be bold, brave and create impact. Don’t sit on the fence, give it 100% and matter.

Every business owner has a different measure of success. Some simply need security, for others, it’s world domination or bust. In our view, we are all Anxious To Matter, as this is the mindset of almost everyone we deal with.

Core Values

We place huge importance on SMEs and start-ups (with small budgets) looking to generate sales and make an impact. Our collective experience and authentic passion for turning ‘small players’ into ‘big players’ is innate and drives us daily. It takes courage to invest in online digital growth. So, when our clients do, they refuse to be ‘run of the mill’. They need their brand (business or personal) to disrupt and make serious noise within their industry. To deliver a positive market impact they can be proud of. We have an unparalleled, proud history and proven track record of helping businesses that have started from ground zero, all the way through to winning esteemed industry awards.

Our History

Anxious to Matter is a collaboration of both ‘new school’ digital marketing specialists and ‘old school’ experienced business optimisation heads who have been in industry for two decades. Previously working closely with global advertising agencies in the rollout of ‘super-brand’ campaigns and platforms, all involving lead generation, sales and business growth. One client platform still generates over $200M per annum in revenue today.

In addition, our team co-owned AT2 Casting, an entity that pioneered the creation of the world’s first SaaS platform that became an integral part of the Australian entertainment industry as over 95% of Australia’s talent agencies adopted the software. AT2 grew to become the largest player in the Southern Hemisphere within its market during that time. As part of this group, from 2005 our digital team expanded and led the creation of various member-based subscription and micro-transactional platforms for the wider industry such as medical, automotive, HR, manufacturing and hedge fund trading integrated with the likes of Bloomberg.

ATM has evolved into a bespoke, agile front-end team with a large back-end delivery capacity, employing over 30 staff members. Our collective history and passion for business, places ATM in a great position to ensure your business reaches its full potential using today’s best-in-breed strategy, content and technology.

Rich Internet App Award

The Anxious To Matter team was awarded by Adobe as the best Rich Internet Application way back in 2006. So it’s fair to say we have been developing Business Apps for a very long time. Although Apps are a key part of the digital industry, throughout our journey we have reinvented ourselves to become lead generation and digital marketing focused.

Innovation Awards

AusIndustry awarded ProTalent, ProMusic and ProFitness (some of our projects) a globally recognised innovation grant for creating the world’s first ‘do it yourself’ professional self-marketing platform for talent, artists and fitness professionals. AusIndustry also deemed many of our projects as innovative and eligible for further technology innovation grants. ATM has taken the learnings of entering 23 countries via these marketing platforms and now apply the philosophies that worked to all SME’s and brands that wish to grow online.