social-media-marketing

Social media is a fun way to connect with friends, colleagues and acquaintances whether it be locally, nationally or globally. Facebook and Instagram, Snapchat and Tinder – whatever the platform may be, connecting has never been easier.

This idea of connecting to anyone, anywhere has grabbed the attention of businesses who now use social media as a platform to market to their potential customers. With overall usage rates of social media now at an all-time high, businesses need to grasp this opportunity enthusiastically.

Social Media Marketing & Social Selling can come in the form of Facebook Advertising, Instagram Advertising, InstaShop, Snapchat Advertising and other pathways. These are the ones that resonate with the majority of social media users.

Like any marketing initiative (digital or other), ensuring you define your business goals from the outset when executing Social Media Marketing strategies and Social Selling is crucial. This is when businesses can lose track of spend and performance, and while having your brand out there to tens of thousands of people seems amazing on the surface, there needs to be data to support the results.

E-commerce or informative – does it matter?

Any business can embark on Social Media Marketing. It doesn’t matter if you’re an e-commerce website or informative, both are relevant. When it comes to social media selling online, the prerequisite is that you have an e-commerce website or an e-store.

If you have a website that facilitates the purchase of products and services, then Social Media Selling needs to be considered in the marketing mix. It’s another way to be at the forefront of your potential customer’s minds and creates more coverage throughout the world of digital for your brand.

When it comes to Social Media Marketing and social selling, it’s rare to find a business these days that isn’t on one of the platforms. If you are one of those businesses and you want to get started today, enquire online or call us and we can show you how.

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