Don’t underestimate the importance of cyber security and insurance.

A must-read for individuals engaged in providing services, selling products, or preparing to launch their online ventures:

Undoubtedly, one of the most exhilarating experiences a business can encounter is the moment it unveils its website, app, or platform to the vast digital realm. This momentous occasion is often the culmination of months, if not years, of arduous toil, where blood, sweat, and tears have been poured into crafting an entity that reflects the essence of the business. However, a disconcerting trend has emerged, one that is cause for alarm: the increasing number of businesses that disregard the imperative of implementing robust cybersecurity measures to safeguard their invaluable assets from the clutches of professional cybercriminals. It is not uncommon for business owners to harbour the notion that their products or brands are impervious to targeted attacks, believing that cyber threats are inconsequential to their operations. Yet, the stark truth is that in the quest to carve a niche in a competitive market, rival entities may surreptitiously employ the services of hacking syndicates to undermine and dismantle their competitors. In this digitally-driven era, where everything and anything is fair game for those with nefarious intentions, it is incumbent upon businesses to fortify their defences and be prepared for the worst.

The eagerness to launch or introduce novel products and features often overshadows the crucial aspect of cyber security, relegating it to the realm of the “too difficult,” shelved for future consideration, or simply overlooked. However, such shortcuts can prove exorbitantly costly. Cybercrime should be accorded the same level of vigilance as one’s home security system, home contents insurance, or the safeguarding of precious possessions, be it jewellery, money, or electronic devices replete with email addresses, credit card numbers, and sensitive personal information.

Our organisation, ATM, boasts a wealth of experience in this domain, having learned the hard way when one of our platforms fell victim to hacking several years ago. The incident occurred just as we were on the cusp of launching V2 of our global platform, catching us unawares and leaving us reeling from the loss and turmoil. The scars of that episode persist to this day, yet the knowledge we gained from the experience is invaluable. In order to cultivate and nurture a thriving brand in the online sphere, it is imperative that we shield it from harm and undertake our due diligence, ensuring that every possible precaution is taken to safeguard its integrity and security.