Email marketing and database building go together like spaghetti and meatballs – they need each other.

Building your database is crucial to your businesses’ long-term success. Email marketing is a powerful tool that can leverage your efforts to create a wealth of loyal followers and a cost-effective touchpoint.

These followers have provided their details in exchange for something of value. The real worth is in your hands. You get the opportunity to drip feed vital information about your business to them without having to go to much effort. They get first eyeballs on any promotions, offers or valuable information you send so they feel looked after and wanted; it’s a win-win for both parties.

An even bigger prize is the cost-effective nature of email marketing as a digital strategy. Certainly, email newsletters need to be created so there is some expense, but you are not paying for the acquisition of these customers anymore because you already have them.

Email marketing and database building isn’t a hard thing to do either. Something of value in exchange for an email address is viewed as a good deal by the consumer, so they will comply. It can be as easy as asking them to sign up to get a discount, or sign up to go into a draw for a prize.

You can now see the value of email marketing and database building and how important this is for any business.

 

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